Toward 2030

Host: LAVAZZA

TOward 2030. What are you doing? is an award winning cultural project conceived by Lavazza’s Sustainability Department and executed in 2018/9 with the City of Turin. In its ongoing effort to promote conversations around the intersection of culture and sustainable action, the project was launched globally in 2020 with the onset of an international digital competition: #towardtomorrow.

Its MISSION is to activate the dynamic energy of art on the streets to create a dialogue with the United Nations 17 Sustainable Development Goals and the relative city. To unite and inspire creatives and communities in a positive and meaningful way, using art as an accessible bridge to the goals. The project strives to encourage relationships between sustainability and the urban art community by fostering collaborations between cities, artists, organisations and NGO’s through its very own, Goal 0

Creators